Makassar, 26–27 September 2025 — The Makassar Tourism Polytechnic (Poltekpar), through its Business Incubator Unit, is once again holding its Business Entrepreneur Training (BEST) Batch 8 programme with the theme “Resilient Entrepreneurs”.
This theme emphasises the importance of young entrepreneurs’ ability to bounce back, adapt, and successfully overcome challenges, failures, and uncertainties in the business world. The key to long-term success is not avoiding problems, but building the capacity to recover and continue moving forward in the face of obstacles.
The two-day programme at the Poltekpar Makassar Co-Working Space was attended by 35 students from all study programmes, particularly those who entered through the entrepreneurship pathway and students who are currently starting a business.
The event was opened by the Director of Poltekpar Makassar, Dr Herry Rachmat Widjaja, who emphasised the importance of continuing the entrepreneurship programme. Students will be directed to focus on business areas relevant to their majors and study programmes, both in the form of tourism products and services.
The first session featured Dr. Agus Syam (Entrepreneurship Lecturer at UNM Makassar) with material on the Entrepreneurial Mindset, which builds creative and adaptive thinking patterns as the foundation for becoming an entrepreneur. The material continued with Business Ideas, which encouraged students to explore business potential from everyday problems to opportunities in the tourism sector, as well as Business Model Design to develop a measurable and sustainable business framework.
During the afternoon session, Fahrurazi Erman (Branding and Marketing Practitioner from MENANG Creative) presented a series of materials on Going Online in Business. This topic emphasised the importance of business digitalisation, ranging from branding strategies and creative promotion to the utilisation of digital platforms to expand markets. Students were introduced to the practice of building a strong brand identity and social media-based marketing strategies.
The second day opened with a presentation on Legality by A. Nadya T. Alia (Food Science Officer, Makassar City MSME Incubator). This presentation discussed the importance of legality in business, ranging from licensing and brand protection to regulations that must be complied with in order for a business to develop formally and sustainably.
After that, Dr. Agus Syam returned to give another Business Model Practice session. Students were invited to directly develop their business model designs, applying theory to real-world contexts, while also practising their business presentation and argumentation skills. This practice session was intensive, lasting from morning until afternoon, providing space for students to be creative and receive input from resource persons.
Through the BEST Batch 8 programme, Poltekpar Makassar not only provides theoretical knowledge, but also equips students with practical skills, legal understanding, and digital strategies relevant to current industry needs.
The Director of Poltekpar Makassar emphasised that students must be able to become resilient, innovative, and adaptive entrepreneurs so that they can make a real contribution to the tourism industry and other business sectors.